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Joe Nickelson

Joe Nickelson was raised in North Florida with his six siblings. Although he graduated high school early at the age of 16, his family could not afford to send him to college. Instead, Joe started working as a landscaper — a tough job with long hours, built on sweat. But Joe was taught at a young age that if you want something in life, you have to work for it. So that’s what he did. And he worked hard. As the years went by, Joe went from laborer to owner of a landscaping business. That company became lucrative; at its peak, there were multiple locations with an enormous client roster. During this time, Joe was buying and selling real estate, both for his business and for his personal use. As a business owner, he was shocked to see the poor customer service skills of real estate agents he worked with. Sensing an opportunity (and a new challenge), Joe sold off his stake in the landscaping business and became a Realtor, determined to be the kind of agent he would want to hire. Read More...

Recent Posts

6 min read

Work Smarter, Not Harder: The Keys to an Efficient Career

By Joe Nickelson on Jun 5, 2020 12:45:00 AM

You hear me say it all the time:

“Keep working smart!”

“Work smarter, not harder!”

But without explaining exactly what I mean, I can’t possibly expect you to follow my advice, now can I?

Topics: Agents bookleads books buyer leads case study expireds Leads listings realtors sellers FSBO real estate seller success story fsbos success my books results testimonial expert seller leads efficiency work smarter
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10 min read

Stand Out From Your Competition with a Solid Brand Image

By Joe Nickelson on Mar 3, 2020 3:11:06 PM

The Association of Real Estate License Law Officials estimates there are about 2 million active real estate licensees in the United States.

That’s a whole lot of Realtors competing for a constantly fluctuating pool of clients.

Topics: brand clients Leads listings Marketing and Advertising prospecting realtors sellers real estate real estate blog realtor success organization red hot market image reputation stand out brand image
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5 min read

10 Tips to Keep Real Estate Leads Warm

By Joe Nickelson on May 2, 2019 12:55:44 PM

We discussed in Wednesday’s blog why leads sometimes go cold and what you can do to reestablish a connection. In today’s blog, I’ll discuss a few tactics that will prevent leads from going cold in the first place.

Topics: Agents Leads realtors real estate communication success results expert effective communication efficiency work smarter
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4 min read

5 Reasons Real Estate Leads Go Cold and How to Warm Them Up

By Joe Nickelson on May 1, 2019 9:19:48 AM

No matter how long you’ve been a real estate agent or how experienced you are, having leads go cold is a common hurdle we all face. Understanding why this happens and how to get back in touch with people can be challenging, but reviving cold leads is an important skill for your business.

Topics: Agents Leads realtors real estate communication success results expert effective communication efficiency work smarter
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4 min read

Set the Tone: Tips for Smoother Communication

By Joe Nickelson on Apr 25, 2019 12:44:46 PM

Have you ever heard someone’s words, but because of their delivery, you digested an entirely different message than the one that was intended? Tone is an undeniable part of how people perceive and interact, and in the field of real estate, it’s particularly important.

Let’s face it — if we’re going to earn the trust of our clients and assist them with such a large investment, we have to relate to them through more than words. Factors such as consistency, positivity and professionalism really matter.

Topics: Agents Leads realtors FSBO real estate success story communication success results expert effective communication efficiency work smarter tone speech talking
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5 min read

5 Tips for a Personable Marketing Approach

By Joe Nickelson on Apr 18, 2019 10:37:56 AM

 Here’s an important question every Realtor should be able to answer:

What is your marketing approach?

Topics: Agents bookleads books buyer leads case study expireds Leads listings realtors sellers FSBO real estate seller success story fsbos success my books results testimonial expert seller leads
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1 min read

Quiz: What is the Best Prospecting Technique for Me?

By Joe Nickelson on Apr 17, 2019 2:50:41 PM

 
Topics: Agents blog bookleads books buyer leads case study cold calling direct mail expireds Leads listings prospecting prospects realtors ROI sellers website websites FSBO real estate seller social media success story fsbos quiz success my books results testimonial expert seller leads walls scouting
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4 min read

Tricks to Boost Your Real Estate SEO

By Joe Nickelson on Apr 10, 2019 1:49:01 PM

Did you know that according to Hubspot, 97 percent of people start searching online to find a local business?

Topics: Agents bookleads books buyer leads case study expireds Leads listings realtors ROI sellers website websites FSBO online Online Tools real estate seller seo success story fsbos success my books results testimonial Google adwords expert seller leads keywords
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4 min read

Don’t Weave a Tangled Web! Host a Simple Site to Attract More Leads

By Joe Nickelson on Apr 8, 2019 12:31:43 PM

If you’re a Realtor, you probably already have a website. But not every website actually brings in quality leads — does yours?

Topics: Agents bookleads books buyer leads case study expireds Leads listings realtors ROI sellers website websites FSBO online Online Tools real estate seller success story fsbos success my books results testimonial expert seller leads
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5 min read

How to Get Past Barriers to Your Success

By Joe Nickelson on Apr 2, 2019 1:30:13 PM

Real estate is an industry full of ups and downs. Listings might come in bunches, and then you might go a while without any. Sales might boom, and then they might dwindle. But dealing with this ebb and flow is just part of being a Realtor.

Topics: Agents bookleads books case study expireds listings realtors ROI sellers FSBO real estate seller success story fsbos success my books results testimonial expert barriers walls optimism
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