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Recent Posts

4 min read

'Tis the Season for Real Estate: Holiday Marketing Tips

By Smart Agents on Nov 13, 2021 9:00:00 AM

Don't let this season be a fa-la-la-LOP when you could be marketing your real estate business to old and new clients! Here are some tips to make it happen. 

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3 min read

Halloween Real Estate Marketing Ideas

By Smart Agents on Sep 20, 2021 9:00:00 AM

Even if there's still some uncertainty surrounding Halloween and whether or not some of the most popular activities (i.e. trick-or-treating and fall festivals) can take place, that doesn't mean it isn't a great opportunity to market your business. 

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3 min read

Lisa Jones Talks Virtual Showings and a Shifting Real Estate Landscape

By Smart Agents on Aug 18, 2021 8:00:00 PM

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3 min read

How Katie McCowen Uses Instagram to Earn the Trust of a Local Audience

By Smart Agents on Aug 11, 2021 8:00:00 PM

How you promote your business across major social media platforms can make or break your real estate success. Just ask Katie McCowen, a Florida-based agent who uses Instagram to boost her credibility and gain the trust of her local audience. She says Instagram is a great way to “educate the public” and “reach an unlimited amount of people.” 

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3 min read

Chad Bishop: Maximizing Your Time and Money Through Referrals

By Smart Agents on Aug 4, 2021 8:00:00 PM

In the business world, referrals can make or break the balance sheet. What may seem like a simple recommendation from a friend is actually a marketing tool with powerful influence. 

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5 min read

The Importance of Finding Balance in Real Estate

By Smart Agents on May 19, 2021 10:30:00 AM

Real estate is a demanding business. It requires you to be on call at all times and often to work nights and weekends. It's not surprising that many agents get burned out and ultimately decide to pursue another path. 

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4 min read

How Don Dunbar Helps Buyers Achieve Their Dreams

By Smart Agents on Apr 29, 2021 10:46:55 AM

As a licensed Realtor in California for the last three decades, Don Dunbar has diligently built relationships with numerous clients and solved issues that could stand in the way of a successful real estate transaction. Don’s point of view is that everyone deserves the chance to own their own home — even if their financial situation is less than perfect. That said, he has earned his glowing reputation by working with buyers of all income levels and helping them find the keys to their dreams. 

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2 min read

The Two-Sentence Listing Presentation Close

By Smart Agents on Mar 10, 2021 6:35:00 AM


Don’t Need a Full Listing Presentation?
Try a Two-Sentence Close.

In some cases, giving a full listing presentation just isn't necessary. If you sense that someone is ready to list with you, try an alternative I like to call the two-sentence close.

If the homeowners aren't interviewing anyone else and they've made comments about working with you prior to the appointment or when you were looking at the home, they might be anxious to get started.

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16 min read

17 Ways to Find Listings With NO Prospecting

By Smart Agents on Feb 18, 2021 10:00:00 AM

Tap the overlooked niches in your market for more listings…No prospecting needed!

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7 min read

7 FSBO Objection Scripts That Win Listings

By Smart Agents on Feb 11, 2021 9:30:00 AM

Objections - almost every FSBO seller has them. But it's how you respond that will make the difference between getting the listing and getting shown the exit. Here are strategic responses for common objections. 

Topics: FSBO
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