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How you promote your business across major social media platforms can make or break your real estate success. Just ask Katie McCowen, a Florida-based agent who uses Instagram to boost her credibility and gain the trust of her local audience. She says Instagram is a great way to “educate the public” and “reach an unlimited amount of people.” 

In the business world, referrals can make or break the balance sheet. What may seem like a simple recommendation from a friend is actually a marketing tool with powerful influence. 

As a licensed Realtor in California for the last three decades, Don Dunbar has diligently built relationships with numerous clients and solved issues that could stand in the way of a successful real estate transaction. Don’s point of view is that everyone deserves the chance to own their own home — even if their financial situation is less than perfect. That said, he has earned his glowing reputation by working with buyers of all income levels and helping them find the keys to their dreams. 

Kate Adams is a Realtor based in Pasadena, California whose undeniable passion for architecture shows in each of her transactions. Since earning her real estate license in 2001, Kate has lived in other areas of the West coast, including Oregon, but it’s clear she has a fierce love for Pasadena, the place where she grew up and first came to love architecture.  

When COVID-19 first took hold of the United States in Spring 2020, Madison Reeves, a Realtor with Keller Williams Realty in Black Hills, South Dakota, had been licensed less than one year. While she could have backed down from her new path and declared it not the ideal time for a drastic career change, she instead rose to the occasion and embraced the challenges head on. 

Divorcing homeowners offer a unique opportunity to the right agent willing to put in the work to list them. 

Back in March, COVID-19 hit the U.S., and the real estate industry was thrown into a tailspin. Agents across the country were forced to reevaluate and make changes to keep their businesses afloat.

While you’re adapting your business to effectively operate through the COVID-19 pandemic, there’s a good chance your referral partners are doing the same. 

While real estate can be a highly lucrative career choice, it’s also fairly inconsistent. While you could rake in tens of thousands one month, you might have nothing coming in the next. But that doesn’t mean you need to work a 9 to 5 job to avoid the cycle of feast or famine.