Blog

How you promote your business across major social media platforms can make or break your real estate success. Just ask Katie McCowen, a Florida-based agent who uses Instagram to boost her credibility and gain the trust of her local audience. She says Instagram is a great way to “educate the public” and “reach an unlimited amount of people.” 

In the business world, referrals can make or break the balance sheet. What may seem like a simple recommendation from a friend is actually a marketing tool with powerful influence. 

Real estate is a demanding business. It requires you to be on call at all times and often to work nights and weekends. It's not surprising that many agents get burned out and ultimately decide to pursue another path. 

As a licensed Realtor in California for the last three decades, Don Dunbar has diligently built relationships with numerous clients and solved issues that could stand in the way of a successful real estate transaction. Don’s point of view is that everyone deserves the chance to own their own home — even if their financial situation is less than perfect. That said, he has earned his glowing reputation by working with buyers of all income levels and helping them find the keys to their dreams. 

Don’t Need a Full Listing Presentation?
Try a Two-Sentence Close.

In some cases, giving a full listing presentation just isn't necessary. If you sense that someone is ready to list with you, try an alternative I like to call the two-sentence close.

If the homeowners aren't interviewing anyone else and they've made comments about working with you prior to the appointment or when you were looking at the home, they might be anxious to get started.

Kate Adams is a Realtor based in Pasadena, California whose undeniable passion for architecture shows in each of her transactions. Since earning her real estate license in 2001, Kate has lived in other areas of the West coast, including Oregon, but it’s clear she has a fierce love for Pasadena, the place where she grew up and first came to love architecture.  

When COVID-19 first took hold of the United States in Spring 2020, Madison Reeves, a Realtor with Keller Williams Realty in Black Hills, South Dakota, had been licensed less than one year. While she could have backed down from her new path and declared it not the ideal time for a drastic career change, she instead rose to the occasion and embraced the challenges head on. 

If you really like what you do, you'll never stop looking for new ways to improve. You can’t just "go through the motions" and do things the same way if you want to be the best you can be.

Divorcing homeowners offer a unique opportunity to the right agent willing to put in the work to list them.