Blog

When you’re spending more time doing business remotely, you can focus your attention on things you wouldn’t normally have time to do.  

While the world is relying more on virtual communication than ever before, that doesn’t mean the art of personal communication is lost. 

Chris Smith, founder of The Curaytor and host of the #Watercooler Podcast, is no stranger to social media, with more than 38,000 followers on Twitter and more than 40,000 on Facebook.

I don’t know about you, but I love connecting with people.

Long before social media became the mainstay it is now, I was regularly calling and emailing friends, professional prospects and clients, asking them for feedback and reviews or just checking in. I thrived on it, and they were happy to engage with me because it was clear that they mattered.

We discussed in Wednesday’s blog why leads sometimes go cold and what you can do to reestablish a connection. In today’s blog, I’ll discuss a few tactics that will prevent leads from going cold in the first place.

No matter how long you’ve been a real estate agent or how experienced you are, having leads go cold is a common hurdle we all face. Understanding why this happens and how to get back in touch with people can be challenging, but reviving cold leads is an important skill for your business.

Have you ever heard someone’s words, but because of their delivery, you digested an entirely different message than the one that was intended? Tone is an undeniable part of how people perceive and interact, and in the field of real estate, it’s particularly important.

Let’s face it — if we’re going to earn the trust of our clients and assist them with such a large investment, we have to relate to them through more than words. Factors such as consistency, positivity and professionalism really matter.

Communication is important in any type of relationship. Communication allows you to explain to someone else what you are experiencing or feeling and what your needs are at any given moment. 

As real estate agents, our jobs never truly stop. We’re at the beck and call of our clients 24/7.