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Gary has been a Realtor for 33 years. While he works with clients of all kinds, he specializes in working with waterfront owners, condo owners, and higher-end properties in a resort market.  

• Number of books given away: About 100

• Listings received with the help of the books: 4

• Biggest benefit of using the books: “I have been competing with other high-end Realtors for listings, and the book is a turning point.”

“The book lends credibility and is a great tool for a new agent like me competing with agents with many listings and experience.”

Johnathan just returned to the United States in 2017 after teaching English abroad for nearly a decade. He renewed his real estate license in October last year.

He has been a Smart Agents member for about 2 months. 

“I've always been the brokerage’s expired king, but when I bought those books and started adding them onto my expired letters, I sealed the deals.”

Jeff has been in real estate for 2.5 years and specializes in expired listings.

He recently started handing out an expired book along with his expired letter.

“I've gotten wonderful response. It really differentiates me from the million agents that are calling them.”

Scott has been a Realtor for 15 years and specializes in expired listings. He says his books set him apart when he's prospecting. 

What’s the appeal of working in the high-end market, you ask?

The answer is pretty simple. The higher the purchase price, the higher your commission. You can list fewer houses and make more money doing it.

"It has been the best marketing money I have spent."

Travis started out in real estate six years ago and became a Smart Agents member in the last 10 months.

He's been able to acquire over $3 million dollars in listings, as well as six buyer clients.

Greg has been a real estate agent for almost five years.

Listing Scorecard

• Length of time using the books: 1 year (on and off; started pushing them at the beginning of 2018)
• Number of books given away: Between 200 and 225
• Listings received with the help of the books: 3
• Biggest benefit of using the books: “It’s made getting those connections and making those connections a lot easier than without having [the books]…I have the ability to capture some of these high net listings that I have not had previously in my business.”

Listing Scorecard

• Number of books given away: Less than 100; the first 50-60 were buyer-related, but when she switched her focus to sellers, she got the listings.
• Listings received with the help of the books: 8
• Biggest benefit of using the books: "It just gives some credibility as far as being an expert in the industry."

Steve is a full-time managing broker who specializes in high-end expired and withdrawn listings. Since he doesn’t have a lot of spare time, he doesn’t actively pursue listings unless they are high-priced and conveniently located.

Listing Scorecard

• Length of time using the books: 9-10 months
• Listings received with the help of the books: 6 listings, all over $500,000
• Biggest benefit of using the books: "On two occasions, they actually listed with me before I even sent them the books, just because I sent them the cover of the book. In other words, they never even got to read the book. They will have already listed it with me just by the fact that I authored the book."

Listing Scorecard

• Books Given Away: 80-100.
• Listings taken with the help of the books: 5 listings and 1 buyer.
• Biggest benefit of using the books: “My book is setting me apart as an “excellent” Realtor with the high-end clients. They add that element of credibility. One client said she would have gladly paid for the book. She couldn’t believe I was giving it away for free.”