About 79 million people were born between 1941 and 1960. These are known as the "baby boomers."

CJ Garrett Roth, owner of the brokerage Low Country Charmed in Charleston, S.C., has been an agent for 17 years.

Congratulations! You've landed the listing. That's great news! 

But there's also some bad news. The sellers are insisting on a too high price. You know the home will never sell at that price. So when the time inevitably comes to ask for a price reduction, how do you go about it?

Despite rising coronavirus cases across the country, the real estate market is continuing on an upward trajectory. 

If you’ve ever worked with inherited home sales, you know how emotionally charged the process can be. Not only has the person selling recently lost a loved one, but there are often multiple players involved — some of whom don’t agree on what should be done with the home. 

With a background in nursing, Rahim Charania, an agent from London, Ontario, got into real estate in a nontraditional way. 

"All this in total is about over $1 million in business that I got from giving out these books."

Like a lot of our members, Robert was skeptical when he first ordered the books. But soon after handing them out, he started making a return on his investment. 

Listing Scorecard

• Books Given Away: 300
• Listings earned with the help of the books: 20-25
• Biggest benefit of using the books: “The books position me as an expert so I get 4 times as many appointments from my prospecting, compared to before I started using the books.” (Went from 3-4 hours of calls to get 1 listing appointment, to 1 hour of calls to get 1 listing appointment.)  

"9 times out of 10, they're blown away."

Josh handed a buyer his book, and a couple days later, he got a call back.  She said she wanted to work with him.

It turns out, she had interviewed several agents. She chose him because of his book and the impressive marketing material on his Facebook page — provided by Smart Agents.

"Without a presentation or anything, he gave me his listing."

Mariano was knocking on doors and happened to meet someone who wanted to sell his house FSBO. He gave the homeowner his book and asked him to take a look at some useful tips on how to sell his house on his own. 

The client was so impressed that he immediately expressed interest in listing his house with Mariano!