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3 min read

How Katie McCowen Uses Instagram to Earn the Trust of a Local Audience

By Smart Agents on Aug 11, 2021 8:00:00 PM

How you promote your business across major social media platforms can make or break your real estate success. Just ask Katie McCowen, a Florida-based agent who uses Instagram to boost her credibility and gain the trust of her local audience. She says Instagram is a great way to “educate the public” and “reach an unlimited amount of people.” 

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6 min read

You Don’t Need Resources; You Need To Be Resourceful

By Joe Nickelson on Mar 6, 2019 2:45:27 PM

The most successful entrepreneurs have one thing that sets them apart: Resourcefulness.

They understand that success is not about what you have, but rather how good you are at dealing skillfully and promptly with new situations or obstacles.

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6 min read

30 Quick and Simple Social Media or Email Marketing Ideas

By Joe Nickelson on Feb 27, 2019 12:33:36 PM

We’ve talked before about how important and impactful your online brand can be.

When used effectively, your email and social media marketing can help you form relationships with leads and build their trust in you.

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5 min read

How to Convert Commercial Real Estate Leads

By Joe Nickelson on Oct 23, 2018 2:15:40 PM

Commercial real estate is a lot different than residential real estate — but, in so many ways, it's exactly the same.

Residential Realtors looking to tap into the commercial market may have more pull on this side of the industry than they think.

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8 min read

Get Yourself on Google's Real Estate Radar

By Joe Nickelson on Oct 15, 2018 9:58:50 AM

According to the National Association of Realtors’ 2019 Profile of Home Buyers and Sellers®, online websites were seen as the most useful information source among buyers at 93 percent.

And 44 percent of recent buyers said the first step they took in the home-buying process was to look online at properties for sale.

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6 min read

Stay Lucrative as a Real Estate Agent in the Internet Age

By Joe Nickelson on Oct 10, 2018 12:02:08 AM

The internet is continually changing how everything works. The real estate industry has experienced some significant changes in the digital age.

According to Internet Live Stats, approximately 40% of the world’s population is connected to the internet. This is an increase from less than 1% in 1995.

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11 min read

Creating a Social Media Brand

By Smart Agents on May 9, 2018 9:44:25 AM

Establishing a social media brand attracts more clients. According to the Content Marketing Institute, brand awareness is the top priority for marketers. More than 3 billion people have social media accounts.

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5 min read

Business Blogging 101

By Leighann Bacher on Jan 25, 2018 3:16:16 AM

Blogging is a great way for real estate agents — and really, any business owners — to attract new clients and customers.

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