You hear me say it all the time:

“Keep working smart!”

“Work smarter, not harder!”

But without explaining exactly what I mean, I can’t possibly expect you to follow my advice, now can I?

Don’t Need a Full Listing Presentation?
Try a Two-Sentence Close.

In some cases, giving a full listing presentation just isn't necessary. If you sense that someone is ready to list with you, try an alternative I like to call the two-sentence close.

If the homeowners aren't interviewing anyone else and they've made comments about working with you prior to the appointment or when you were looking at the home, they might be anxious to get started.

While you’re adapting your business to effectively operate through the COVID-19 pandemic, there’s a good chance your referral partners are doing the same. 

While real estate can be a highly lucrative career choice, it’s also fairly inconsistent. While you could rake in tens of thousands one month, you might have nothing coming in the next. But that doesn’t mean you need to work a 9 to 5 job to avoid the cycle of feast or famine. 

Even though this spring season has been anything but normal, we are still heading into the summer months, when people historically are more likely to buy and sell homes. 

“You have to reevaluate why you're doing this business. If you don't reevaluate why you're doing this, you're in the wrong business — any business.”

These days, virtual is the name of the game. And the next best thing to being able to reach people in person is to reach them through video.

Since mid-March, the real estate industry has been heavily impacted by the COVID-19 pandemic, with market slowdowns reported across the country. But despite a steep drop off in the first few weeks since the country went on lockdown, it seems things are slowly improving.

When you’re spending more time doing business remotely, you can focus your attention on things you wouldn’t normally have time to do.  

While the world is relying more on virtual communication than ever before, that doesn’t mean the art of personal communication is lost.