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Gary has been a Realtor for 33 years. While he works with clients of all kinds, he specializes in working with waterfront owners, condo owners, and higher-end properties in a resort market.  

• Number of books given away: About 100

• Listings received with the help of the books: 4

• Biggest benefit of using the books: “I have been competing with other high-end Realtors for listings, and the book is a turning point.”

“The book lends credibility and is a great tool for a new agent like me competing with agents with many listings and experience.”

Johnathan just returned to the United States in 2017 after teaching English abroad for nearly a decade. He renewed his real estate license in October last year.

He has been a Smart Agents member for about 2 months. 

“I've always been the brokerage’s expired king, but when I bought those books and started adding them onto my expired letters, I sealed the deals.”

Jeff has been in real estate for 2.5 years and specializes in expired listings.

He recently started handing out an expired book along with his expired letter.

What’s the appeal of working in the high-end market, you ask?

The answer is pretty simple. The higher the purchase price, the higher your commission. You can list fewer houses and make more money doing it.

Listing Scorecard

• Number of books given away: Around 30
• Listings received with the help of the books: 3 (soon 4)
• Biggest benefit of using the books: "Well, I think it gives me more confidence when I go into presentations. And I look like a real professional. It's different when you go in, and so many people go into these listing presentations without even a presentation… [The books] just give you instant credibility. Instant. And so that should provide [buyers and sellers] with instant excitement and a professionalism that says, “Here. I wrote this book for you. Here's a copy of my book. I'm not gonna try and badger you, but I want you to take a look at this, and it can show you, ‘Here's what I'm gonna do for you.’”

Listing Scorecard

• Number of books given away: About 15
• Listings achieved with the help of the books: 3
• Biggest benefit of using the books: It sets you apart from anybody else. It makes you an authority. Even if it's not read, you've got a book. No one else has got one. And it's not a spiral bound Kinko's book, it's a published book… I was in some competition here, and that may have been the thing that pushed us over the edge to actually get that listing.

Frank is a real estate agent with 13 years of experience. However, he recently moved to a new part of the country, which means he has a lot to learn about the area. By using his books, he’s found an effective and profitable way to market himself as a real estate authority — and to boost his own confidence in the process.

Listing Scorecard

• Number of books given away: 15-20
• Listings received with the help of the books: 3
• Biggest benefit of using the books: It sets you apart from everybody else…it makes them feel like they’re getting something tangible, that you care about them, and that you’re working for them.

Listing Scorecard

• Number of books given away: Less than 100; the first 50-60 were buyer-related, but when she switched her focus to sellers, she got the listings.
• Listings received with the help of the books: 8
• Biggest benefit of using the books: "It just gives some credibility as far as being an expert in the industry."

 "I've gotten five seller leads, and one has turned into a possible listing."

They say you have to walk before you can run, and Sean has taken his time figuring out the best way to make the books work for his business. 

"All this in total is about over $1 million in business that I got from giving out these books."

Like a lot of our members, Robert was skeptical when he first ordered the books. But soon after handing them out, he started making a return on his investment.