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7 min read

Leaping into Fall: Tips for Tackling the Slower Season

By Smart Agents on Sep 13, 2020 9:02:00 PM

People are packing up their flip-flops and sunblock, ditching the Jimmy Buffet playlists, and getting ready for a new season of early morning to-do’s, freshly ironed business clothes, and afternoons of sports-practice chauffeuring.

As a real estate agent, what effect does the seasonal change-over have on your business?

Are you prepared to continue nabbing new listings even as the market declines over the next few “off months?”

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10 min read

Stand Out From Your Competition with a Solid Brand Image

By Joe Nickelson on Mar 3, 2020 3:11:06 PM

The Association of Real Estate License Law Officials estimates there are about 2 million active real estate licensees in the United States.

That’s a whole lot of Realtors competing for a constantly fluctuating pool of clients.

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6 min read

Stay Lucrative as a Real Estate Agent in the Internet Age

By Joe Nickelson on Oct 10, 2018 12:02:08 AM

The internet is continually changing how everything works. The real estate industry has experienced some significant changes in the digital age.

According to Internet Live Stats, approximately 40% of the world’s population is connected to the internet. This is an increase from less than 1% in 1995.

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6 min read

Five Must-Have Negotiation Skills for Top Realtors

By Joe Nickelson on Oct 3, 2018 10:22:24 AM

When it comes to negotiations in real estate, one thing is always at the forefront: Price.

The seller wants the highest price possible, while the buyer wants the lowest price. The best Realtors fight for their clients, making sure they leave the table satisfied.

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8 min read

Your Official Guide to Marketing in the Fall

By Joe Nickelson on Oct 1, 2018 1:43:35 PM

The leaves are changing, the weather is getting cooler — but not too cold, yet! — and everyone is getting into the spirit of fall.

Fall is the perfect time for festivals, delicious foods, and high spirits — all elements that add up to some fantastic marketing opportunities.

Get into the spirit of fall, and you might just collect more than candy this season!

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10 min read

Why Fall and Winter are the Perfect Times to Buy — and Land Buyer Clients

By Joe Nickelson on Sep 25, 2018 9:53:33 PM

In recent months, buyer demand has been way up, fueled by historically low interest rates. But at the same time, inventory has remained at historic lows. 

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10 min read

How to Overcome Writer's Block and Nail an Amazing Bio

By Joe Nickelson on Sep 18, 2018 2:20:13 PM

As a real estate agent, you do a lot of marketing. You market your listings, you market your business, and most importantly, you market yourself.

One of the best ways to do that is by creating a bio that represents who you are and how you want potential customers to see you.

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6 min read

Close Real Estate Deals with These Conversational Tricks

By Joe Nickelson on Sep 17, 2018 12:20:55 PM

If you get a lead on the phone for a few minutes, that’s a great first step. If you meet with them in person for a listing presentation, your chances of success are even better.

But as you know, nothing is set in stone until you hear a final yes.

Getting a yes at the end of a listing presentation — or even a phone call that could lead to a presentation — is all about instilling confidence in your leads.

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9 min read

Move On Up With Move-Up Sellers!

By Joe Nickelson on Sep 11, 2018 9:27:19 AM

According to the National Association of Realtors® Profile of Home Buyers and Sellers 2017, 52% of sellers traded up and purchased a home that was larger in size than what they previously owned.

Let’s call this segment of sellers “Move-Up Sellers” — and in this blog post, I’ll show you how to take advantage of the huge opportunity they present.

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5 min read

Daily Routines of Top Real Estate Agents

By Joe Nickelson on Sep 5, 2018 10:41:23 AM

In any job, sticking to a routine and working efficiently can pave the way for good habits and success. However, being a Realtor isn’t like most jobs— your time and schedule is all over the place.

The key is to navigate your crowded to-do list and honor your pre-made schedule — at least as much as you can.

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