If you're a veteran in the real estate industry, you know just how much it's changed, even in the last 10 years. Technology now plays an integral role in how people search for properties and even how real estate agents reach and communicate with leads and clients.
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According to the National Association of Realtors’ 2019 Profile of Home Buyers and Sellers®, online websites were seen as the most useful information source among buyers at 93 percent.
And 44 percent of recent buyers said the first step they took in the home-buying process was to look online at properties for sale.
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The internet is continually changing how everything works. The real estate industry has experienced some significant changes in the digital age.
According to Internet Live Stats, approximately 40% of the world’s population is connected to the internet. This is an increase from less than 1% in 1995.
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Establishing a social media brand attracts more clients. According to the Content Marketing Institute, brand awareness is the top priority for marketers. More than 3 billion people have social media accounts.
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New technologies are springing up every day, disrupting various industries in major and unexpected ways.