“With Instagram being such a broad horizon I can reach an unlimited amount of people.”
Episode 19 of The Smart Agents Podcast features our conversation with Florida-based realtor Katie McCowen and centers on how she is leveraging Instagram to position herself as not only a real estate expert but also a community expert.
“I want to educate someone so that they have the best experience possible and with Instagram, I'm able to portray that over posts and stories.”
Posting a wide variety of content, Katie is able to engage with followers all while building credibility. Not only does she post her current listings and market education pieces, she also posts about the local restaurants and things to do in her community.
“It's just helping me stay top of mind... I can't tell you how many referrals I've gotten from something like that.”