“The mistake that a lot of agents make is they say, ‘Well, I'm going to start with my neighborhood because I live here.’”
Episode 20 of The Smart Agents Podcast features our conversation with Ryan Smith, Founder of Launchyourfarm.com. Drawing on his past experience, Ryan has created a series of educational courses to help agents perfect their geographic farming strategies.
“The reason I see most agents fail when it comes to farming is they go too big and they try to reach more people and they ended up burning their budget.”
By budget, Ryan is not talking strictly financial. While money is the biggest thing to consider when developing your marketing plan, he says you must consider your time and energy budget as well.
“The energy budget is the thing that a lot of people skip over, which is, is this going to suck the energy out of me? Is this going to suck the life out of me?”
Whether you are a brand new agent or a thirty-year vet, you are not going to want to miss Ryan’s tips.
Plus, for our listeners only, Ryan is offering 20% off of his course. Check out the episode to see how you can claim this offer