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Episode 24: Top Producer Explains Why Content Is King

“In the beginning, we pretty much had no idea what we were doing.”

Fast-forward five years and The Gibbons Group has now been named one of the top teams in the Bethesda, MD area.

Episode 24 of The Smart Agents Podcast features our interview with Larry Gibbons, who shares why creating authentic content has been such a win.

“We don't do any sales content of any kind… People don’t like being sold. Everyone is becoming too educated”

And while this strategy has been a major success with his sphere, it has had a positive impact on other parts of his business.

“The best part is it's free. My marketing budget is almost zero.” 

In this episode, we talk about...

1:26 Who Is Larry Gibbons

5:36 How Has The Gibbons Group Separated Itself To Claim Top Honors?

9:00 Importance Of Personal Brand Building

10:42 Showing Personality Through Content Creation

18:18 What Are You Doing To Build Off Big 2020?

21:19 How Content Creation Builds Rapport With Your Sphere


Topics: Video, instagram, realtor, Podcast, content marketing