“The only thing that makes somebody buy something is if they're emotionally connected to it, that's it. There's no other way to make somebody buy anything.”
Episode 43 of The Smart Agents Podcast features our conversation with Toronto-based Samrina Qureshy. Six years into her real estate career, Samrina specializes in selling homes other agents have failed to sell.
“Every house has a buyer. I think we all understand that, we all know that. We've seen homes that are completely run down, we've seen homes that are complete trash, people will still buy them. It's just how you strategize and sell it.”
So, what is her number one strategy for getting these homes sold?
“It is obviously staging it.”
“You have to create that emotional connection between the home and the buyer for them to be able to be like, "yes, this is the home I want to live in."
Throughout our time with Samrina, she shares stories of staging brought in the offers and tips for getting sellers on board with spending the extra money.