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Episode 49: Agent Shares Tips For Building A Brand On Social Media

"You can train yourself to see that everything has content. And if you really think about it, the questions that your clients are asking you, other people are probably going to ask.”

Episode 49 of The Smart Agents Podcast features our conversation with South Florida-based agent Lindsey Tronolone, who after years of managing her own online businesses decided to jump into the real estate industry in November of 2020. Drawing on her past experience, Lindsey is using social media to create a name for herself in her market.

“I'm top of mind, they're not scrolling on Google, they're scrolling on social media. So if you are constantly top of mind and you're providing that value and they can connect with you, they're always going to want to do business with you because you've captured their attention.”

From planning and creating engaging content to interacting with her followers, Lindsey shares her tips for beating the social media algorithms to generate more leads from her target audience.

“It doesn't have to be overwhelming. It doesn't have to be 16 pieces of content every week. Realistically, if you put out three to five great pieces of content every week, you're perfect.”

In this episode, we talk about...

1:26 Lindsey Tronolone Introduction

3:41 Using The Power Of Social Media To Build Her Brand

5:01 Building Her Schedule To Fit Her Life

6:26 How Did Lindsey Break Into The Industry?

9:14 Importance Of Focusing On Your Personal Brand

11:28 How Does She Decide On What Content To Create?

13:12 Getting Most Of Her Leads From Social Media

14:00 Tips For Reaching Your Target Audience On Social Media

18:31 You Have To Pre-Plan Your Social Content

20:56 "It’s About Me Serving My Client"

22:13 Does She Use Programs To Automate Social Media Posting?

Topics: facebook, realtors, instagram, social media, success story, tips, brand image, Podcast, content marketing