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Episode 52: We Sell More Than A Home, We Sell A Lifestyle

“I always have a conversation with them about their lifestyle --- what do you want in terms of lifestyle? So I can really pinpoint where they're headed or where they want to go, or what's the next step?”

Episode 52 of The Smart Agents Podcast features our conversation with Montreal-based Jessica Di Re. Now six years into her real estate career, Jessica Di Re shares how marketing herself as a “Lifestyle Broker” is leading to great success.

From creating engaging social media content to building relationships with local businesses, Jessica shares how she’s made a name for herself in her market.

“People want to work with somebody they know, like, and trust, right? They want to know who you are, what you like, what you like doing in your spare time. “

“I think being authentic and being real is what people want to see and also showcasing what skills and tips that you have for this industry.

In this episode, we talk about...

1:15 Jessica Di Re Introduction

2:22 What Is A Lifestyle Broker?

3:30 Tips For Truly Getting To Know Your Client

4:49 Becoming The Local Expert

6:06 Challenges Of Dealing With COVID19 Pandemic

6:54 How Jessica Is Marketing Herself As A Lifestyle Broker

7:55 Building Professional Relationships

9:03 Utilizing Linkedin To Grow Your Sphere

11:00 What Was Jessica’s Initial Reaction When The Pandemic Started?

12:14 Using Social Media To Stay Top Of Mind Throughout Pandemic

14:55 How Does Jessica See The Business Changing As Things Open Up?

17:05 Tips For Building A Strong Social Media Presence

Topics: inteview, Marketing and Advertising, realtors, social media, Podcast, content marketing