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Episode 71: Standing Out In A Crowded Market

“Just because you have a nice photo, a logo and a tagline does not mean you have a well-developed and displayed brand.”

Episode 71 of The Smart Agents Podcast features our conversation with Tonya Eberhart and Michael Carr of BrandFace sharing how to take your business to the next level by developing a personal brand.

“People need to know what you stand for.”

It’s no longer enough to just have a fancy logo and your face on a billboard, with so many agents saturating markets and the ability for prospective customers to search you online, it’s imperative for you to really tell your personal story.

Throughout our conversation, Michael and Tonya share tips for defining your personal brand as well as defining the type of customer you want to work with.  

In this episode, we talk about...

  • Developing A Personal Brand
  • The Difference Between Branding and Marketing
  • Defining Your Ideal Customer
  • And Much More!

Topics: Business, inteview, realtors, open houses, referral business, Podcast