“Just because you have a nice photo, a logo and a tagline does not mean you have a well-developed and displayed brand.”
"You really got to focus providing what is interesting, what do we think people are going to find novel or exciting."
“You’ve got to find a way to keep that cash flow coming in, otherwise you're going to keep working every single day of your life.”
"I’m on the side of the successful transaction where all parties are happy at the end."
"You have to have that connection to be able to communicate."
"If you’re unrecognizable and starting over, that can be detrimental to your business."
“One of our videos generated over 100,000 views in four days. It went viral... And that translated into 120 showings.”
“I'm a true believer that if you give, give, give, eventually it's going to come back to you.”
"The beginning is more challenging when you're a niche-focused business. But, you reap the benefits for sure."
"It's focus, focus, focus and make it simple, simple, simple. You're not a mind reader as a listing agent. You have to help people envision their own business."