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the Smart Agents Podcast!
Our weekly podcast delves deep into the latest trends and best practices, as well as providing insider tips and strategies for real estate professionals.
Interviews featuring
Top Agents
Marketing Experts
Entrepreneurial Leaders
Our Latest Podcast Episodes
Consistency & Service - Episode 186
3 days ago
"I’ve always been a problem solver… meet the client, get them to like you, figure out what their problems are and provide them with a solution."
"I’ve always been a problem solver… meet the client, get them to like you, figure out what their problems are and provide them with a solution." Episode 186 of The Smart Agents Podcast features Richard Luebeck, Broker/Owner of Red Lion Realty located in the fast-growing Katy, TX. Launching his real estate career in 2009, Richard emphasizes the importance of consistency and providing a high level of service to clients. Throughout our conversation, Richard discusses the challenges faced and opportunities gained during the housing market downturn and the explosive growth during the COVID-19 pandemic. He also shares his lead generation strategies, which include open houses, social media and weekly newsletters. Follow Red Lion Realty on Instagram at: https://www.instagram.com/redlionrealtygroup/
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Architecting The Market-Proof Real Estate Business - Episode 185
1 week ago
"Professionalism is synonymous with value. When people see professionalism, it automatically translates into value."
"Professionalism is synonymous with value. When people see professionalism, it automatically translates into value." Episode 185 of The Smart Agents Podcast features 50-year real estate vet and winner of the 2015 Realtor of the Year in Dallas Award, Sonny Moyers. Between 2004 and 2018, Sonny was in the top 4% of all real estate agents nationwide and has just recently released his book, The Architecture of the Real Estate Practice Episode Overview: Sonny Moyers shares his journey and insights garnered over decades of navigating the ever-evolving landscape of real estate. Here's a sneak peek into what you can expect from this enriching conversation: Intuitive Thinking and Professionalism: Moyers underscores the importance of intuitive thinking and professionalism in the real estate realm. He highlights how these qualities are not just admirable traits but essential components for success in a competitive market. Client-First Approach: Putting the client first isn't just a mantra; it's a guiding principle for Moyers. He emphasizes the significance of providing exceptional service and building trust, regardless of the transaction's size. Moyers believes that professionalism is synonymous with value, and ethical behavior forms the bedrock of long-term success. Building Long-Term Relationships: In a world driven by transactions, Moyers advocates for a shift in focus toward building long-term relationships with clients. He discusses the 'law of the few,' emphasizing how a relatively small number of clients can significantly impact an agent's revenue. Moyers provides insights into effective client management programs and account planning strategies to nurture these relationships beyond the closing of a deal. Perception Sales and Market-Proof Business: Moyers introduces the concept of perception sales, where agents showcase proficiency beyond real estate expertise to instill trust and value in clients. He concludes the conversation by discussing the importance of building a market-proof business anchored on strong client relationships. Resources: Get Your Copy of The Architecture of the Real Estate Practice at: http://realestatebook.org/Check out Sonny on YouTube at: https://www.youtube.com/@AREP2023
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How To Generate High-Quality Leads And Convert Them Into Sales - Episode 184
2 weeks ago
"If someone has raised their hand and is saying, 'Hey, I'm interested in what you're doing because I have some sort of problem that needs to be solved.' It's now my duty to get to know who that person is so that I can understand what their problem is and see if I can help them solve it."
"If someone has raised their hand and is saying, 'Hey, I'm interested in what you're doing because I have some sort of problem that needs to be solved.' It's now my duty to get to know who that person is so that I can understand what their problem is and see if I can help them solve it." Episode 184 of The Smart Agents Podcast features lead generation expert, author and founder of Call The Damn Leads, Drewbie Wilson. In real estate, the name of the game is lead generation and how to get someone to choose to work with you over your competition. With an extensive background in sales and marketing, Drewbie has honed his process for generating exclusive leads. Beyond bringing in new leads, Drewbie has developed a proven follow-up strategy to not only start a conversation but also close more deals using Memes. Throughout our conversation, Drewbie shares how a combination of organic and paid marketing strategies is your best bet for growing your business. Get a Free Copy of Call The Damn Leads at: https://callthedamnleads.com/pages/bookdownloadVisit Call The Damn Leads at: https://callthedamnleads.com/Follow Drewbie on Instagram at: https://www.instagram.com/callthedamnleads/
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How A Side Hustle Led To A Thriving Real Estate Career For Justin Ippoliti - Episode 183
3 weeks ago
"It was the first time in my adult life I saw a correlation between the work I put into something and the pay I received."
"It was the first time in my adult life I saw a correlation between the work I put into something and the pay I received." Episode 183 of The Smart Agents Podcast features Milwaukee-based real estate professional Justin Ippoliti. Initially entering the real estate world to supplement his income while teaching, Justin's trajectory took a surprising turn as he transitioned into a full-time realtor with Shorewest Realtors. In our conversation, Justin shares the pivotal moments of his career shift, the evolution of his marketing strategies, and invaluable tips for aspiring agents. Justin delves into the importance of mentorship, adapting to market shifts, and leveraging personal experiences to better serve clients. With a keen eye on growth and efficiency, Justin's insights offer a roadmap for success in an ever-changing industry.Key takeaways include the potential for unexpected career paths, the significance of relationship-building in real estate, the necessity of adapting marketing methods, and the value of tracking success and trends.
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Cultivating Your Sphere Of Influence En Route To Real Estate Success - Episode 182
1 month ago
"The goal for every agent is to be the go-to person when Real Estate comes up."
"The goal for every agent is to be the go-to person when Real Estate comes up." Episode 182 of The Smart Agents Podcast features New Jersey-based agent John Tawfik of The John Tawfik Real Estate Team. Sharing his experience and strategies for building a successful real estate business, John emphasizes the importance of tapping into your sphere of influence and expanding it through personal connections, social media, and community involvement. John also highlights the value of mentorship and support in the real estate industry. John's approach to marketing focuses on nurturing leads and building relationships for long-term success. Follow the John Tawfik Real Estate Team on Instagram at: https://www.instagram.com/johntawfikrealestateteam
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Developing The Foundation Of A Profitable Personal Brand - Episode 181
1 month ago
"Branding puts you in the driver's seat of having the luxury of choosing who you want to do business with."
"Branding puts you in the driver's seat of having the luxury of choosing who you want to do business with." Episode 181 of The Smart Agents Podcast features Kat Torre, brand architect and voice expert, to share her insights on a topic that's becoming increasingly pivotal in the real estate industry – personal branding.Stressing the importance of authenticity, Kat urges agents to create a brand that not only aligns with their values but resonates with their specific audience. Her advice is valuable for both new agents in the midst of developing a tailored brand for a unique audience and veteran agents looking to re-energize their careers.Lastly, Kat emphasizes the importance of a consistent online presence. From social media to partnerships and media collaborations, she shares how agents can build credibility and expand their reach in today's competitive market. Check out Kat Free Brand Building Materials at: https://www.kattorre.com/freebies Listen to the Not Nice. Clever. Podcast at: https://podcasts.apple.com/us/podcast/not-nice-clever/id1641972709
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