Template Directions:
Send one of the templates below to seller leads. Simply fill in your own information in the email signature, and put the person’s name where it says HOMEOWNER. 

Subject Lines: 

My Three-Step Formula For Selling Your Home
Do You Want Top Dollar For Your Home?
Thinking of selling your home?

Body Text: 

HOMEOWNER,

I sent you a letter and haven’t heard back from you yet, so I’m following up.

I have sold dozens of homes in your neighborhood and know I can do the same for you. 

I use a strategy that has proven time after time to get my clients property sold for top dollar. I call it the 3-Step Formula. 

Here’s a quick summary of how the 3-Step Formula will get you top dollar:

#1. Expose your property to more buyers. 93% of buyers start their searches online. I can expose your property to more buyers than you can on your own. 

In addition, I know how to get buyers to look at your property and make them fall in love with it online — before they’ve ever seen it in person.

#2. Utilize Top-Notch Marketing. There are many different aspects of marketing, but the most important ones are:

• High-quality, charming pictures that showcase your property’s appeal online. 
• Understanding the 80/20 rule and using that to make your property stand out from competing properties for sale. 
• The process I use to hook buyers online and make them fall in love with your property before they’ve ever seen it.

#3. Help you improve the showing condition of your property. A staged property will sell for more money than one that is not staged. 

This is a brief letter, so I won’t go into my whole strategy. But when you’re ready for more in-depth information, I would love to sit down with you. Just reply to this message, or you can give me a call at (333) 555-1212. I’d be happy to meet with you and explain these strategies to you in person.

Your Name
Your Real Estate Company
Phone: (333) 555-1212
Email: Name@Email.com

Template Directions:
Send one of the templates below to prospective buyer clients. Simply fill in your own information in the email signature, and put the buyer’s name where it says BUYER.

Subject Lines: 

Find your dream home!
Your dream home is out there!
Your dream home is waiting!
Have you found your dream home yet?
Now’s the best time to buy a home! 

Body Text: 

BUYER,

I have helped dozens of prospective home buyers find their perfect homes — and for less money than they initially thought. 

There is nothing you stand to lose by hiring a real estate agent to help you find your dream home. After all, the seller of whichever home you choose to buy covers my commission fee. 

Meanwhile, I will do everything in my power to advocate on your behalf through the entire home-buying process — that includes helping you apply for financing and negotiating for whichever home you ultimately choose.

I’m very familiar with your area and know I can help you find the perfect home for whatever your needs may be. 

Will you take a leap of faith with me?

Your Name
Your Real Estate Company
Phone: (333) 555-1212
Email: Name@Email.com

Template Directions:
Send this template to FSBO sellers after you’ve sent them your marketing materials. Simply fill in the person’s name where it says HOMEOWNER, and fill in your own information in the email signature.

Subject Lines: 

Are you sure you want to sell FSBO?
Selling FSBO is way harder than it looks…
Did you get what I sent you?
Is selling FSBO everything you thought it would be?

Body Text: 

HOMEOWNER,

I recently sent you some my home-selling materials, and I was just wondering if you had a chance to look them over. 

I’ve seen numerous FSBO homes fail to sell, and that’s usually because the homeowners don’t realize how much work actually goes into selling a home. 

I want to help you be successful. What if I told you I could help you sell your home quickly for top dollar? I’d love to sit down and talk with you about the plan I’ve come up with to sell your home for the same price — or even more — than you had it listed before. 

I’m very familiar with your area and know I can sell your house just by getting the right buyers in the door. 

Will you take a leap of faith with me?

Your Name
Your Real Estate Company
Phone: (333) 555-1212
Email: Name@Email.com

Template Directions:
Send one of the templates below to homeowners whose listings have previously expired. Simply fill in your own information in the email signature, and put the person’s name where it says HOMEOWNER.

Subject Lines: 

I know why your home didn’t sell…
Have you been told your home was “overpriced?”
Your home is NOT “unsellable”
I know exactly how to sell your home
Still thinking of selling your home?

Body Text: 

HOMEOWNER,

I have helped dozens of expired homeowners sell their homes — and for more money than they initially thought. 

Just because a home didn’t sell in the past, doesn’t mean it can’t be sold. I’ve seen many homes fail to sell with one agent, only to quickly sell with another agent who took a different approach.

Would you consider selling your home if you could get the right price? If you answered “Yes,” I’d love to sit down and talk with you about the plan I’ve come up with to sell your home for the same price — or even more — than you had it listed before. 

I’m very familiar with your area and know I can sell your house just by getting the right buyers in the door.

Will you take a leap of faith with me?

Your Name
Your Real Estate Company
Phone: (333) 555-1212
Email: Name@Email.com

Template Directions:
Send one of the templates below to homeowners with vacant homes. Simply fill in your own information in the email signature, and put the person’s name where it says HOMEOWNER.

Subject Lines: 

Are you looking to sell your vacant home?
It’s a shame your home is sitting empty…
Have you been told your home was “overpriced?”
What would it take to sell your home?
I know exactly how to sell your home
Still thinking of selling your home?

Body Text: 

HOMEOWNER,

I have helped dozens of homeowners sell their vacant homes — and for more money than they initially thought. 

Just because a home didn’t sell in the past, doesn’t mean it can’t be sold. I’ve seen many homes fail to sell with one agent, only to quickly sell with another agent who took a different approach.

Would you consider selling your home if you could get the right price? If you answered “Yes,” I’d love to sit down and talk with you about the plan I’ve come up with to sell your home for the same price — or even more — than you had it listed before. 

I’m very familiar with your area and know I can sell your house just by getting the right buyers in the door.

Will you take a leap of faith with me?

Your Name
Your Real Estate Company
Phone: (333) 555-1212
Email: Name@Email.com

Template Directions:
Send this template to people who have recently inherited a home. Simply fill in the person’s name where it says HOMEOWNER in the subject line (if applicable), and fill in your own information in the email signature.

Subject Lines: 

I heard you recently inherited a home…
Not sure what to do with your inherited home?
Did you recently inherit a home?
Not sure where to turn?

Body Text: 

HOMEOWNER,

I understand that you’re facing a difficult decision after inheriting a property from a loved one, and you should take all the time you need to decide on a next course of action.

No one wants the added stress of a real estate sale after losing a loved one. But if you do decide that you want to sell, I want to make sure your experience is as stress-free as possible.

I’d love to sit down and talk with you about the plan I’ve come up with to help you sell your new home. I can help you navigate everything from legal and family issues to home renovations.

Will you take a leap of faith with me?

Your Name
Your Real Estate Company
Phone: (333) 555-1212
Email: Name@Email.com

Template Directions:
Send one of the templates below to homeowners going through a divorce. Simply fill in your own information in the email signature, and put the person’s name where it says HOMEOWNER. 

Subject Lines: 

I know you’re going through a hard time…
Let me help you through this tough time
Don’t know where to turn?
Selling your home doesn’t need to be stressful

Body Text: 

HOMEOWNER,

I have helped many divorcing homeowners navigate the sales of their previous homes. 

Approaching a home sale after divorce can be stressful — and cause a lot of unnecessary headaches. I’m fully equipped to help you through this process as seamlessly and successfully as possible.  

Would you consider selling your home if you could get the right price? If you answered “Yes,” I’d love to sit down and talk with you about the plan I’ve come up with to sell your home for the greatest amount of money in the least amount of time. 

I’m very familiar with your area and know I can sell your house just by getting the right buyers in the door.

Will you take a leap of faith with me?

Your Name
Your Real Estate Company
Phone: (333) 555-1212
Email: Name@Email.com

Important Notes If You Chose To Send As An Email:  

• We recommend including your address to be compliant with the CAN-Spam Law. It is your job to research all laws in your area to make sure you are in compliance. We are not lawyers, and this is not legal advice. 
• If anyone asks to be removed from future emails, then, by all means, remove them! 

Subject Line: 

I want to help you!

Body Text: 

[First Name], 

Working as an attorney is often a thankless job. 

Clients expect you to work miracles and get angry when something outside of your control goes wrong. 

Fortunately, I’m here to make your life easier. 

Here are a few ways I can help you: 

- Free Market Analysis. If you need a market analysis on any client’s home, just let me know and I’ll send it to you. 

- A Confidential, Anonymous Market Analysis (for your own eyes only). I can provide you with that information without contacting your client or viewing the home. 

- An Easy-Going, Cooperative Experience. I’m looking to build long-term relationships with attorneys like you, so it’s my goal to be easy to work with. I want you to feel comfortable referring your clients to me. 

The next time one of your clients is thinking about selling their home, I can step in and help them navigate the process while getting top dollar.

Remember, I’m here to help you! 

Sincerely, 

Your Name
Your Real Estate Company
Phone: (333) 555-1212
Email: Name@Email.com 

P.S. If you don’t want me to contact you again, please let me know. 

Template Directions:
Send one of the templates below to homeowners at risk of foreclosure or who have delinquent taxes. Simply fill in your own information in the email signature, and put the person’s name where it says HOMEOWNER. 

Subject Line: 

You still have time
You have options to avoid foreclosure
I know you’re going through a hard time…
Let me help you
Have you considered all your options?

Body Text: 

HOMEOWNER,

I have helped dozens of homeowners sell their homes to avoid foreclosure — and for more money than they initially thought. 

I know you’re in a difficult place right now, and no one wants to make the difficult decision to sell a home under those circumstances.

But would you consider selling your home if you could get the right price? If you answered “Yes,” I’d love to sit down and talk with you about the plan I’ve come up with to sell your home for the most money in the shortest amount of time. 

I’m very familiar with your area and know I can sell your house just by getting the right buyers in the door. 

Will you take a leap of faith with me?

Your Name
Your Real Estate Company
Phone: (333) 555-1212
Email: Name@Email.com 

Template Directions:
Send these templates to former seller clients to thank them for working with you. Simply fill in your own information in the email signature. 

Subject Lines:
 
Congratulations on selling your home!
Thank you for your business!
Thank you for trusting me with your home sale
Congratulations on selling your home! 

Body Text 1: 

I just wanted to thank you again for trusting me with the sale of your home. 

I realize that hiring me wasn’t a decision you made lightly, and I feel honored to have had the opportunity to work with you. 

Selling a home can be a stressful ordeal, and I hope you were satisfied with the final outcome. 

Please let me know if anyone you know is looking to purchase or sell a home. I’d love to provide them with the same level of service I provided to you. 

Thank you again for being such a fantastic client! I look forward to hearing from you soon. 

Agent Name
Brokerage
Email
Phone

Body Text 2: 

Inside: One of the great joys of working in real estate is getting to meet and work with wonderful people, like yourself. 

Selling a home can be a stressful process, and choosing the right Realtor for the job can be even more stressful. That’s why I’m so grateful you trusted me with your business.

I hope you were satisfied with the work I did to sell your home and the final outcome of your sale. Remember that I’m never too busy to help you with all of your real estate needs. 

Please let me know if anyone you know is looking to purchase or sell a home. I’d love to provide them with the same level of service I provided to you. 

Thank you again for being such a fantastic client! I look forward to hearing from you soon. 

Agent Name
Brokerage
Email
Phone

Template Directions:
Send these templates to former buyer clients to thank them for working with you. Simply fill in your own information in the email signature.

Subject Lines:
 
Congratulations on finding your perfect home!
Thank you for your business!
Thank you for trusting me with your home purchase
Congratulations on your new home!
Wishing you years of happiness! 

Body Text 1: 

I’ve so enjoyed being your real estate agent. I hope you and your family enjoy years of precious memories together in your new home! 

As always, I’m never too busy to help with all of your real estate needs.

Please let me know if anyone you know is looking to purchase or sell a home. I’d love to provide them with the same level of service I provided to you. 

Best wishes to all of you in your new home! I hope to hear from you soon!

Agent Name
Brokerage
Email
Phone

Body Text 2: 

Nothing makes me happier than helping my clients find the home of their dreams. As always, I’m never too busy to help with all of your real estate needs.

Please let me know if anyone you know is looking to purchase or sell a home. I’d love to provide them with the same level of service I provided to you. 

It’s been a pleasure working with you, and I hope to hear from you soon! 

Agent Name
Brokerage
Email
Phone

Template Directions:
Send these templates to former clients to thank them for referring clients to you. Simply fill in your own information in the email signature.

Subject Lines:
 
Thank you for your continued support!
Thank you for your referral!
I can’t thank you enough!
I feel honored to work with your friends 

Body Text 1: 

I just wanted to thank you for referring me! 

Client referrals are the lifeblood of my business, and I can’t thank you enough for your continued support. 

As always, I’m never too busy to help you with all of your real estate needs. Please let me know if anyone else you know is looking to purchase or sell a home. I’d love to provide them with the same level of service I provided to you. 

Thank you again for being such a fantastic client! I look forward to hearing from you soon.

Agent Name
Brokerage
Email
Phone

Body Text 2: 

One of the great joys of working in real estate is getting to meet and work with wonderful people, like yourself. 

That’s why I’m so honored to work with someone you personally referred to me. It means I must be doing something right.  

As always, I’m never too busy to help you with all of your real estate needs. Please let me know if anyone else you know is looking to purchase or sell a home. I’d love to provide them with the same level of service I provided to you. 

Thank you again for being such a fantastic client! I look forward to hearing from you soon. 

Agent Name
Brokerage
Email
Phone

Template Directions:
Send this template to your seller clients every year on the anniversary of their home sale. Simply fill in the number of years anywhere it says X, and fill in your own contact info in the email signature.

Subject Lines:
 
I can’t believe it’s been X years!
Happy X-Year Anniversary!
It’s been X years since your home sold!
Congratulations on your home-sale anniversary! 

Body Text: 

It’s hard to believe it’s been X whole years since you sold your house! I hope you and your family are enjoying quality time together.

As always, I’m happy to help you with all of your real estate needs, including helping you resolve any issues you may have run into in your home or recommending contractors for any home projects you’re considering.

Please let me know if anyone you know is looking to purchase or sell a home. I’d love to provide them with the same level of service I provided to you. 

One of the greatest joys of my job is getting to meet and work with so many wonderful people, like yourself. Thank you again for your business, and I look forward to hearing from you soon!

Agent Name
Brokerage
Email
Phone

Template Directions:
Send this template to your buyer clients every year on the anniversary of their home purchase. Simply fill in the number of years anywhere it says X, and fill in your own contact info in the email signature.

Subject Lines:
 
I can’t believe it’s been X years!
I hope you’re enjoying your home!
Congratulations on X years in your new home!
Happy Home Anniversary! 

Body Text: 

It’s hard to believe it’s been a whole X years since you closed on your house! I hope you and your family are enjoying quality time together in your new home.

As always, I’m happy to help you with all of your real estate needs, including helping you with any issues you may have run into since you bought your new home. I can give you advice about any upgrades you’re thinking of making or recommend reputable contractors I’ve worked with in the past. 

Please let me know if anyone you know is looking to purchase or sell a home. I’d love to provide them with the same level of service I provided to you. 

One of the greatest joys of my job is getting to meet and work with so many wonderful people, like yourself. Thank you again for allowing me to help you find your perfect home. I look forward to hearing from you soon!

Agent Name
Brokerage
Email
Phone

Template Directions:
Send one of the templates below to former clients before the holidays. Simply fill in where it says X in the subject line (if applicable), and fill in your own information in the email signature.

Subject Lines:
 

Happy Holidays! From X
There’s No Place Like Home for the Holidays!
Wishing You a Joyous Holiday Season!
Merry Christmas! From X
Seasons Greetings! From X

Body Text 1: 

There’s something about the holidays that always makes home seem even more like home. 

Maybe it’s the warm glow of a fire on a cold night or the soft lights twinkling outside our windows. Maybe it’s the smell of a fresh-cut Christmas tree or the nights spent snuggled on our couches drinking hot cocoa with our families. 

This time of year, I’m always especially grateful for the wonderful people I’ve gotten to know through my career. There is no greater gift than helping people find the perfect home to make lasting family memories. 

Please let me know if anyone you know is looking to purchase or sell a home. I’d love to provide them with the same level of service I provided to you. 

And of course, I’m always available to help you with all of your real estate needs. I hope you and your family enjoy a wonderful holiday season together. I look forward to hearing from you in the new year!
 

Agent Name
Brokerage
Email
Phone

Body Text 2: 

Wishing you and your family a wonderful holiday season and prosperous new year! 

Remember that I’m never too busy to help you with all of your real estate needs. Please let me know if anyone you know is looking to purchase or sell a home. I’d love to provide them with the same level of excellent service my clients have come to expect. 

I look forward to keeping in touch in the new year!
 

Agent Name
Brokerage
Email
Phone

Template Directions:
Send one of the templates below to your former clients every year on their birthdays. Simply fill in your own information in the email signature.

Subject Lines:

Happy Birthday!
Wishing you a fantastic day!
Wishing you a great year

Body Text 1: 

Another year older, another year wiser! (Or at least that’s what they keep telling me!)

Wishing you a fantastic birthday and good health and prosperity in the year ahead. 

One of the greatest joys of my job is getting to meet and work with so many wonderful people, like yourself. Please let me know if anyone you know is looking to purchase or sell a home. I’d love to provide them with the same level of service I provided to you. 

And of course, I’m always available to help you with all of your real estate needs.

Thank you again for your business. I look forward to hearing from you soon!

Agent Name
Brokerage
Email
Phone

Body Text 2: 

Happy Birthday! Wishing you a fantastic day and year ahead. 

One of the greatest joys of my job is getting to meet and work with so many wonderful people, like yourself. Please let me know if anyone you know is looking to purchase or sell a home. I’d love to provide them with the same level of service I provided to you. 

And of course, I’m always available to help you with all of your real estate needs.

Thank you again for your business. I look forward to hearing from you soon

Agent Name
Brokerage
Email
Phone