Blog

If you’re a Realtor, you probably already have a website. But not every website actually brings in quality leads — does yours?

Communication is important in any type of relationship. Communication allows you to explain to someone else what you are experiencing or feeling and what your needs are at any given moment. 

If you’re reading this, chances are, you’ve heard about our book program — and maybe even use the books yourself. Our MyBooks members have access to 14 books they can personalize and give to prospects to improve and grow their businesses.

Mark has been a Realtor for six years. He does about half his business with investors, about half with traditional residential buyers, and does a little work with commercial properties, as well.

Even the most experienced Realtors make mistakes during listing presentations. There's a lot going through your head, and it's easy to miss out on a detail or two.

Listing presentations are won when you can simultaneously prove your work and overcome objections. Here are 7 listing presentation mistakes and how to avoid them.

David has been a real estate agent for 15 years and just got his broker’s license, a requirement in his state. He works on residential properties, as well as light commercial properties, including churches and warehouses. With a background in construction, David also works with a lot of new construction.

We talked with David last year and were curious to see how things are going for him now. David generously agreed to give us an update about his work.

Most agents plan out their marketing budgets for a quarter or so at a time. Naturally, new advancements or products are put out or improved throughout every year.

The key is to know what new technology can help you get more listings and what products aren’t worth your money and time.

"I think it's powerful because my contacts have never gotten anything resembling this from any other agent. It makes me look like an expert in my field."  

Les started out as a real estate investor in 2004. He made the leap to Realtor in 2016.

"I've used Smart Agent Books for a couple years now in many different ways. Most recently, I offered it as a free gift to come to a senior seller's home webinar that I put on."

The most successful entrepreneurs have one thing that sets them apart: Resourcefulness.

They understand that success is not about what you have, but rather how good you are at dealing skillfully and promptly with new situations or obstacles.

Gary has been a Realtor for 33 years. While he works with clients of all kinds, he specializes in working with waterfront owners, condo owners, and higher-end properties in a resort market.  

• Number of books given away: About 100

• Listings received with the help of the books: 4

• Biggest benefit of using the books: “I have been competing with other high-end Realtors for listings, and the book is a turning point.”